O.N.E. Amazon brings together experience in entrepreneurship, finance, diplomacy, environmental science, and field technology.
Founded in 2022 / Built for long-term value
Founder & CEO
Rodrigo Veloso.
In 2005, Rodrigo saw a business in something Southeast Asia’s coconut industry threw away: the water. He built O.N.E. Coconut Water around it, with near-zero-waste factories in Indonesia and the Philippines that made him one of the world’s largest coconut processors. L Catterton backed the brand. PepsiCo acquired it.
After selling the brand and its factories, he founded O.N.E. Amazon in 2022 to do the same for the standing forest: find the value the market overlooks, prove it, and build the systems that let capital price it.
Rodrigo Veloso, left, on an O.N.E. Coconut Water billboard
Non-binding cooperation frameworks supporting work on conservation and the mobilization of capital. These relationships do not imply investment, endorsement, or guarantees.
AECOM
Described in the current ONE Amazon materials as IoF program manager and technical lead, with work on the field program.
MIT Media Lab City Science
Collaboration on the Internet of Forest™ roadmap and its approach to environmental data.
Roles, activities, and future programs depend on their applicable agreements. Organization names identify the relationships described here.
[02] Perspectives across disciplines
Leadership and advice.
Board of Directors
A global perspective across capital markets, diplomacy, technology and natural resources.
Director / Capital markets
Anthony Steains
Founder, Chairman and CEO of Comprador, the independent Asian M&A advisory firm formed in 2015 when Blackstone handed him its Hong Kong advisory business. Previously headed Blackstone Advisory Partners Asia, which he joined from Lehman Brothers in 2008.
Director / Diplomacy
Liliana Ayalde
Retired U.S. Ambassador to Brazil and to Paraguay, with 38 years in the Foreign Service. Served as Civilian Deputy to the Commander of U.S. Southern Command, Deputy Assistant Secretary of State for the Western Hemisphere and USAID Mission Director in Colombia.
Director / Technology
Rodrigo Arboleda
Longtime Chairman and CEO of the One Laptop per Child Association, which has shipped more than 3 million low-cost laptops to children in developing countries. Born in Medellín, MIT-trained architect and co-founder of Miami’s Fastrack Institute.
Director / Natural resources
Rodrigo Barbosa
President and CEO of Aura Minerals since 2017, the gold and copper producer with mines in Brazil, Honduras and Mexico, listed on Nasdaq, Toronto and São Paulo. Formerly CEO of Tavex/Santista; mechanical engineer with an MBA from USC.
Advisors
Specialist advice on conservation finance and on investment and asset management.
Advisor / Conservation finance
Marcelo de Andrade
Founded Pró-Natura; co-founded Terra Capital and Earth Capital Partners. Chair/Lead Ambassador of SMI Brasil/LatAm (Sustainable Markets Initiative).
Advisor / Investment and asset management
Liz Kulik
CEO, Regeniam. $22B AUM at a pension fund; $100B+ in real estate and infrastructure transactions; $20B capitalized in public-private development.
Advisor / Investment and asset management
John L. Rapisardi
SVP, Regeniam. $9B+ in capital markets, investment banking, asset management and special situations. MBA, Cornell Johnson. FINRA Series 63 and 79.